This dermatology clinic in New York was invisible on Google. When patients searched for things like "dermatologist near me" or "acne treatment Manhattan," they were nowhere to be found. Their website had no blog, no optimized service pages, and their Google Business Profile was half empty with only a few reviews.
To stay visible, they were spending $4,000 a month on Google Ads. It was working, but it was expensive, and the moment they stopped paying, the leads would disappear. They needed a long-term solution that would bring in patients without depending entirely on paid ads.
We started with a full technical SEO audit and found 47 on-site issues. Broken links, missing meta tags, duplicate content, slow page speed, no schema markup. We fixed all of them in the first two weeks.
Then we optimized their Google Business Profile. Added professional photos, filled in every category and service, set up a review request system, and started posting weekly updates. We also built out dedicated service pages for every procedure they offered and launched a content strategy targeting the exact questions their patients were searching for.
Every month we tracked rankings, adjusted the strategy, and published new content. No shortcuts, no tricks. Just consistent, solid SEO work over 6 months.
In 6 months, they ranked in the top 3 for 12 high-value keywords. Organic traffic increased by 340%. And they cut their ad spend by 60% because organic search was now doing the heavy lifting. The leads kept coming even on months when they paused ads entirely.
"We were spending $4,000 a month on ads just to get patients. Now most of our new patients find us on Google without us paying for a single click. That is the kind of marketing that actually makes sense."
