This HVAC company had been in business for over 15 years, but they had never run a single online ad. All their business came from word of mouth and an old Yellow Pages listing that stopped bringing in calls years ago. The owner knew they needed to get online, but did not know where to start. They had tried calling a few agencies before but got proposals full of jargon and monthly fees that did not make sense for a small operation.
They were losing jobs to competitors who were showing up on Google. Customers were searching for "emergency AC repair near me" and finding other companies first. Every week they were not online was revenue walking out the door.
We kept it simple. We set up Google Search campaigns targeting the exact searches their customers were making. Emergency HVAC repair, furnace installation, AC replacement. All within their service area in Ohio.
Then we built a dedicated landing page. Not their full website. A single, focused page with a clear headline, their phone number front and center, a click-to-call button for mobile, and a simple booking form. No distractions, no navigation menu, no "about us" paragraphs. Just "we fix your HVAC, call now or book online."
We launched within 10 days of the first call. The first lead came in on day two. We tracked every call and form submission, adjusted bids weekly, cut underperforming keywords, and shifted budget toward the searches that were actually booking jobs.
In 90 days, they booked 62 jobs directly from the ads. Their cost per lead was $38, and their average job was worth $850. That is a 22x return on their total ad spend. The owner said it was the best money he had ever spent on marketing.
"I was skeptical about online ads. I did not think people searched for HVAC companies on Google. I was wrong. Scalefront set everything up, and the phone started ringing within two days. Best decision we made all year."
