This personal injury law firm in Florida had a website that was five years old. It loaded slowly on mobile, had no clear call-to-action on the homepage, and their contact form was buried on a separate page three clicks deep. They were spending $3,000 a month on Google Ads and driving decent traffic, but only getting 4 leads per month because the site was not converting.
They had talked to other agencies who wanted to charge them $15,000 for a custom WordPress build and take 4 months to deliver. They needed something faster and more practical.
We redesigned and rebuilt the entire site in WordPress. Mobile-first, fast loading, with a click-to-call button and contact form visible on every single page. No visitor should ever have to hunt for how to reach them.
We rewrote the homepage copy to speak directly to people who had been in an accident and needed help now. Clear headline, trust signals, case results, and a form above the fold. We also built dedicated landing pages for their top Google Ads campaigns so the traffic landed on pages that matched exactly what they searched for.
The full redesign took 6 weeks. Same ad budget, same traffic sources. The only thing that changed was the website.
Leads jumped from 4 to 38 per month within 60 days of launching the new site. That is an 850% increase in conversion rate with zero additional ad spend. The cost per lead dropped from $750 to under $80.
We were about to triple our ad budget because we thought we needed more traffic. Turns out we just needed a website that actually worked. Scalefront saved us thousands.
