This online pet supply store in Texas was driving solid traffic through Google Ads and organic search. People were landing on the site, browsing products, adding things to their cart. But their checkout completion rate was just 1.8%. For every 100 people who started the checkout process, 98 of them left without buying.
Cart abandonment was killing their revenue. They were spending money to get people to the site, but losing almost all of them at the last step. The owner tried running more ads and offering bigger discounts, but none of it moved the needle because the problem was not traffic or pricing. The problem was the checkout experience itself.
We audited the full funnel from product page to order confirmation and found three major problems. First, the checkout required account creation before you could buy anything. Second, shipping costs were not visible until the very last step, which caused sticker shock. Third, the mobile checkout form was broken on half the devices we tested. Buttons overlapping, fields cutting off, a complete mess on smaller screens.
We fixed the mobile issues first since 65% of their traffic was on phones. Then we added guest checkout so people could buy without creating an account. We showed estimated shipping costs on the product page and in the cart so there were no surprises at checkout.
After those fixes, we ran A/B tests on the product page layout, the cart summary, and the checkout flow. We tested one thing at a time, measured the impact, and rolled out the winners.
In 90 days, checkout completions increased by 67% and monthly revenue grew by $23,000. No increase in traffic, no increase in ad spend, no changes to products or pricing. We just fixed the experience so more of the people who were already there actually finished buying.
I was convinced I needed more traffic. Turns out I was losing most of my customers at checkout and did not even know it. Scalefront found the problems, fixed them, and our revenue jumped without spending another dollar on ads.
