An online pet supply store increased checkout completions by 67% in 90 days without changing a single product or price.
An online pet supply store in Texas was driving solid traffic through Google Ads and organic search, but their checkout completion rate was just 1.8%. Cart abandonment was killing their revenue. We audited the full funnel and found three major problems. The checkout required account creation, shipping costs were not visible until the last step, and the mobile checkout form was broken on half the devices we tested. We fixed the mobile issues, added guest checkout, and showed shipping costs upfront. Then we ran A/B tests on the product page layout, the cart summary, and the checkout flow.
In 90 days, checkout completions increased by 67% and monthly revenue grew by $23,000 without any increase in traffic or ad spend.