A founder-led legal tech startup went from 4 inbound demos a month to 38 booked meetings per month, with no in-house sales team.
The founder of a three-year-old legal tech startup was the only person doing sales. Inbound demos were running about four a month from referrals and the website. He was working 60-hour weeks and still missing his pipeline number. He had tried hiring an SDR twice and both left within four months.
We took over the entire sales motion. We mapped his ICP and wrote a sales playbook. We built and ran a multi-channel outreach engine across email and LinkedIn, with SMS for follow-up. We rebuilt his HubSpot, set up a weekly pipeline review, and coached him through the demo-to-close motion. Six months in, his calendar was booking 38 meetings a month, his pipeline had grown to $2.4 million, and he was closing deals he never could have surfaced on his own. He never made the second sales hire.