A regional plumbing company recovered $186,000 in dormant leads through a 30-day SMS re-engagement sequence.
A regional plumbing company had a database of 2,800 leads who had asked for a quote in the past two years but never booked. Their CRM was full but their crew calendar was not. Email open rates on that list were under 5 percent. The leads were technically warm, but in practice they were dead.
We registered the company for 10DLC, set up two local sender numbers, and built a four-touch SMS sequence with no pushy pitch. The first message reintroduced the company. The second offered a same-day inspection slot. The third was a follow-up. By day thirty, the campaign had reached 612 still-opted-in numbers, generated 256 replies, and booked 47 paying jobs worth $186,000 in tracked revenue.