A local gym in Arizona grew from 340 Instagram followers to 2,800 and added 94 new members in 4 months through social content alone.
A local gym in Arizona had a dead Instagram page with 340 followers and no email list. They posted once or twice a week with phone photos and no real strategy. We built a content calendar focused on transformation stories, workout tips, and community highlights. We also launched a weekly email newsletter with exclusive content and member spotlights.
In 4 months, their Instagram grew to 2,800 followers, email open rates averaged 38%, and 94 new members joined, with most citing social media as how they found the gym.